What Site DNA contains
The Site DNA Profile is the structural fingerprint of your site:
- Niche classification — the primary niche your site operates in
- Site type — blog, e-commerce, SaaS landing pages, authority site, etc.
- Top categories — the categories with the most posts and traffic
- Coverage gaps — topical areas your competitors cover but you don't
- Style profile — average article length, formatting, tone, vocabulary
- Brand voice fingerprint — extracted from your highest-quality posts
How to read it
Site Intelligence sidebar → Site DNA. The page shows:
- A 1-paragraph "What this site is about" summary
- Top 5 categories with post counts
- Top 10 coverage gaps (with click-to-generate buttons)
- A style profile chart (avg word count, FAQ usage, internal link density)
- The trained brand voice sample
How it gets used
Every time you write an article in a Workspace tied to this site, ContentRyte feeds the Site DNA into the prompt. The output:
- Stays on-niche for your site
- Matches your writing style
- Avoids topics outside your authority
- Links to your existing posts where relevant
Re-running the scan
If you've made major changes (new categories, lots of new posts), click Re-scan on the site card. The scan takes 1–3 minutes for sites under 200 posts, up to 10 minutes for sites approaching the 1,000-post limit.
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