An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside the streaming video.

Overlay advertising furthers marketing goals and objectives. This form of promotion may be used to increase brand recognition, promote a specific product or service, or increase daily traffic to a company website. One of the beneficial features of this advertisement model is its use of contextual matching of advertisers with content. This increases viewer value, interest, and potential engagement.

To learn how to use Overlay Ads in your Motvio Videos, please check this video.