A CTA is an action you want a viewer to take after watching your video. The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score.
One of the last (and most important) steps to include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer if you will. If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). So now, you need to prompt “the ask” or call to action.
Check the video to know how to use the Call to Action feature.